Protection of Intellectual Property Rights in the Field of Television and the Internet. The Notion of Teleformat
Protección de los derechos de propiedad intelectual en la televisión e internet. el concepto de teleformato
Abstract
The article is devoted to the main issues of protection of intellectual property rights in the field of television and the internet, related to the spread of piracy in the field of copyright and related rights, and to the unlicensed copying of television broadcasts. Moreover, there is an emphasis on the exacerbation of existing problems in the context of the Covid-19 pandemic and how this affected the industry. This research considers international and national legislation in the field of intellectual law, international experience of various countries, approaches to theory, and problems of implementing existing measures, in order to propose some options for optimizing existing mechanisms. The research methodology use the following methods: formal-legal, historical-legal, comparative analysis, and modeling. The main issues under consideration are the following ones: international broadcasting regulation, the problem of uniform terminology, and prospects for the legal regulation of copyright in television broadcasting. The authors defend the uncompromising protection of intellectual property, highlighting the lack of basic definitions, to propose their own definitions, in order to avoid the weak copyright protection of television broadcasting organizations.
Downloads
References
Bentley, L. & Sherman, B. (2004). Intellectual Property Law: Copyright. St. Petersburg: Legal Center “Press”.
Bliznets, I.A. & Leontiev, K. B. (2009). Copyright and Related Rights. Moscow: Prospect.
Bunditsakulchai, P., Taguchi, H. & Hitomi, K. (2011). Compilation of interregional energy SAM of Japan for environmental tax policy evaluation. Central Research Institute of Electric Power Industry, IV, 5-33.
Cohen, W. M., Goto, A., Nagata, A. Nelson, R. R. & Walsh J. P. (2002). R&D Spillovers, Patents and the Incentives to Innovate in Japan and the United States. Research Policy, 31(8–9), 1349–1367. DOI: 10.1016/s0048-7333(02)00068-9.
Davenport, Т. Н. (1993). Business Innovation: Reengineering Work through Information Technology. Boston: Harvard Business School Press.
Dutchak, A. (2018). Prospects for the development of online television through the prism of the evolution of its components. International scientific journal “Internauka”, 1(41), 31-36. In http://www.irbis-nbuv.gov.ua/cgi-bin/irbis_nbuv/cgiirbis_64.exe?C21COM=2&I21DBN=UJRN&P21DBN=UJRN&IMAGE_FILE_DOWNLOAD=1&Image_file_name=PDF/mnj_2018_1(1)__9.pdf.
Egorov, V. V. (1997). Terminological Dictionary of Television: Basic Concepts and Comments. Moscow: Institute for Advanced Training of Television and Radio Broadcasting Workers.
Feng, J. (2018). South Korea calls out Chinese TV producers for frequent plagiarism. SupChina. In https://supchina.com/2018/10/11/society-news-south-korea-chinese-tv-producers-plagiarism/.
Germany. (1991). Interstate Broadcasting Agreement. In https://germanlawarchive.iuscomp.org/?p=655#ToC5.
Grigoryants, G. I. (2017). Piracy as a violation of copyright and related rights on the internet. Odesa: National University “Odess Law Academy”. In http://dspace.onua.edu.ua/bitstream/handle/11300/6365/%d0%94%d0%b8%d1%81%d0%b5%d1%80%d1%82%d0%b0%d1%86%d1%96%d1%8f%20%d0%93%d1%80%d0%b8%d0%b3%d0%be%d1%80%d1%8c%d1%8f%d0%bd%d1%86%20%d0%93.%d0%86..pdf?sequence=4&isAllowed=y.
Hammer, M. & Champy, J. (1993). Reengineering the corporation: a manifesto for business revolution. New York: Harper Business.
Hattori, T., Graniere, R. J. & Kenkyūjo, D.C. (2001). An empirical analysis of the transition to retail competition in the U.S. electricity industry. Tokyo: Central Research Institute of Electric Power Industry.
Influencer Marketing Hub (2020). Coronavirus (Covid-19) Marketing & Ad Spend Impact: Report + Stats (Updated August). In https://influencermarketinghub.com/coronavirus-marketing-ad-spend-report/.
Jackson, T. (2013). Intel Inside. The history of the corporation that made the technological revolution of the 20th century. Moscow: Alpina Publisher.
Japan. (2010). The Broadcast Act. In http://www.soumu.go.jp/main_sosiki/joho_tsusin/eng/Resources/laws/pdf/090204_5.pdf.
Kharytonova, O. I., Ulianova, G. O., Kirilyuk, A. V., Simonyan, Yu. Yu., Baadzhi, N. P., Pozova, D. D., Grigoryants, G. I., Burova, L. I., Martyniuk, I. V. (2015). Problematic issues of determining the legal nature and structure of intellectual property relations arising on the internet. Scientific works, 1, 159-200. In http://dspace.onua.edu.ua/bitstream/handle/11300/7348/Kharitonova%20Ulian%20Kiril%20nauk%20pr17.pdf?sequence=1&isAllowed=y.
Koeze, E. & Popper, N. (2020). The Virus Changed the Way We internet. The New York Times. In https://www.nytimes.com/interactive/2020/04/07/technology/coronavirus-internet-use.html.
Kozyrev, V. & Leontiev, K.B. (2007). Copyright. Moscow: University book.
Lin, C. Y.-Y. & Edvinsson, L. (2010). National Intellectual Capital: A comparison of 40 countries. Springer. DOI: 10.1007/978-1-4419-7377-1.
Makarenko, P. D. & Shemaeva, G. V. (2014). Intellectual property infrastructure in Ukraine: communication aspect. Bulletin of the Kharkiv State Academy of Culture, 43, 97–104.
Nan, H. (2018). TV makers welcome stricter South Korean creative copyright. China Daily. In https://www.chinadaily.com.cn/cndy/2018-02/08/content_35665755.htm.
Orlyuk, O. P., Svyatotsky, O. D. & Demchenko, T. S. (2006). Legal regulation of relations in the field of intellectual property: sectoral aspects. Kyiv: PE “Avocado”.
Palladyi, M. (2011). Infrastructure of the system of state management in the field of intellectual property: an approach to improvement. Scientific Bulletin online, 7. In http://www. lvivacademy.com/vidavnitstvo_1/visnik7/fail/paladij.pdf.
Ress, M. (November 13, 2017). SCCR 35 Day 1 at WIPO Standing Committee on Copyright and Related Rights: will the “YouTube treaty” progress? Knowledge Ecology International. In https://www.keionline.org/23519.
Spreafico, F. (2011). No more dance for Baila! Kluwer Copyright Blog. In http://copyrightblog.kluweriplaw.com/2011/11/07/no-more-dance-for-baila/?doing_wp_cron=1597239719.0908250808715820312500.
Stefan, A. (2016). TV format: essence, content, legal protection. Copyright, 1, 49-58. In http://www.inprojournal.org/wp-content/uploads/2016/11/A-Shtefan-116.pdf.
Talimonchik, V. (2017). International protection of related rights in television broadcasting. Intellectual property. Copyright and related rights, 7, 25 - 32.
UkrInform. (2012). Ukrainian Studio “Kvartal -95” has signed an agreement with the Kazakh “Independent Television Channel” to sell the format of the entertainment project “Comedian Laughs”. In https://www.ukrinform.ua/rubric-society/1373142-proekt_ukraiinskogo_shou_rozsmishi_komika_prodali_kazaham_1740637.html.
UNESCO. (1976). On the International Standardization of Statistics in the Field of Radio and Television: Recommendation. In https://atom.archives.unesco.org/a57e9.
UNESCO. (2001). Approaching intellectual property as a human right. Paris. In https://unesdoc.unesco.org/ark:/48223/pf0000125505.
United Kingdom. (1911). Copyright Act. In http://www.legislation.gov.uk/ukpga/Geo5/1-2/46/contents/enactedю.
United Nations. (1989). European Convention on Transfrontier Television. In https://rm.coe.int/168007b0d8.
United Nations. (1994). European Convention relating to questions on Copyright Law and Neighbouring Rights in the Framework of Transfrontier Broadcasting by Satellite. In https://www.coe.int/en/web/conventions/full-list/-/conventions/treaty/153.
United Nations. (2001). European Convention for the Protection of the Audiovisual Heritage. In https://www.coe.int/en/web/conventions/full-list/-/conventions/treaty/183.
United Nations. (2001). Protocol on the Protection of Television Products. In https://www.coe.int/en/web/conventions/full-list/-/conventions/treaty/184.
Vivarelli, N. (2011). BBC Worldwide, RAI win ‘Baila!’ suit. Variety. In https://variety.com/2011/tv/news/bbc-worldwide-rai-win-baila-suit-1118043411/.
Wagstaff, K. (May 1, 2015). Mayweather and Pacquiao: The Perfect Storm for Piracy? NBC News. In https://www.nbcnews.com/tech/social-media/pacquiao-periscope-perfect-storm-piracy-n347866.
WIPO. (1886). Berne Convention for the Protection of Literary and Artistic Works. In https://www.wipo.int/treaties/ru/ip/berne/index.html.
WIPO. (1961). International Convention for the Protection of Performers, Producers of Phonograms, and Broadcasting Organizations. In https://www.wipo.int/publications/en/details.jsp?id=320&plang=EN.
WIPO. (1974). Convention on the Distribution of Program-Carrying Signals Transmitted by Satellite (Brussels Convention). In https://www.wipo.int/export/sites/www/treaties/en/documents/pdf/brussels.pdf.
WIPO. (1998). Standing Committee on Copyright and Related Rights (First Session—Geneva, November 2 to 10, 1998): Report. In http://www.wipo.int/edocs/mdocs/copyright/en/sccr_1/sccr_1_9.pdf
WIPO. (2011). The work the Standing Committee on Copyright and Related Rights (Fortieth (20th Ordinary) Session, Geneva, September 26 to October 5, 2011: Report WO/GA/40/6. In http://www.wipo.int/edocs/mdocs/govbody/en/wo_ga_40/wo_ga_40_6.pdf.
WIPO. (2018). Protection of Broadcasting Organizations—Background Brief. In http://www.wipo.int/pressroom/en/briefs/broadcasting.html.
WIPO. (2020). Fifty-third (29th extraordinary) session of General Assembly. In https://www.wipo.int/meetings/ru/details.jsp?meeting_id=56324.
World Trade Organization. (1994). Trade-Related Aspects of Intellectual Property Rights. In https://www.wto.org/english/tratop_e/trips_e/trips_e.htm.
World Trade Organization. (1996). Copyright Treaty. In https://www.wipo.int/treaties/en/ip/wct/.
Zaitseva, A.V. (2018). Current issues of legal protection of television programs and programs as objects of intellectual property rights. Questions of culturology, 38, 199-207. https://doi.org/10.31866/2410-1311.34.2018.154071.
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors publishing in our Journal comply to the following terms:
1. Authors keep their work’s copyrights, but they guarantee Ius Humani Law Journal to be the first publisher of their papers. They grant the Journal will a Creative Commons Attribution License, under which their work can be shared with the condition that it is appropriately cited.
2. Authors are aware and accept that the Ius Humani Team will try to give the greatest diffusion to the Journal, which means, among other things, that its printed and electronic editions will be distributed among different databases and scientific indexes.
3. Authors can establish further clauses for non exclusive distribution, such as publication on a separate book or placing in an institutional data-base. Nevertheless, a note should be always added to explain that the paper was originally published in Ius Humani Law Journal.
4. We permit and encourage authors to share their work through Internet before and during the editorial process to receive further recommendations and wider references (we recommend you read the article The Effect of Open Access).
